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Social Media Marketing

Social Media Advertising That
Reaches and Converts

We build and manage performance-focused social campaigns across every major platform — turning scrolls into clicks and clicks into customers. From creative strategy to live bid optimisation, our team manages the full campaign lifecycle so your spend goes further.

How We Work

What Social Media Marketing Means at Lead Arcs

Social media advertising at Lead Arcs is performance-first. We do not manage brand pages or post organic content — we run paid campaigns built to generate leads, drive conversions, and return measurable ROAS across every platform we manage.

Every campaign begins with audience architecture. We build custom audiences from your CRM data, create lookalike segments from high-value converters, and layer interest and behavioural signals to reach users most likely to take action.

Creative is treated as a performance variable, not decoration. We test formats, copy angles, and visual treatments systematically — using real data to identify what resonates and scaling spend behind proven combinations.

We manage campaigns across Meta, LinkedIn, TikTok, Pinterest, and X — with platform-native strategies built for each ad ecosystem. Reporting is unified so you have one clear view of performance and spend.

3x
Avg. ROAS Across Social Platforms
Partners running social campaigns through Lead Arcs report an average 3x improvement in return on ad spend — driven by audience precision, creative testing, and continuous bid optimisation across every platform we manage.
6
Platforms managed
48h
Campaign go-live
100+
Creatives tested/mo
30+
Verticals served

Our Methodology

How We Generate Leads

A four-stage pipeline built for quality, scale, and measurable ROI at every step.

Audience Profiling
We build precise audience segments based on demographics, behavioral signals, and intent data from our traffic network.
Content & Ad Creation
Our creative team develops high-converting ad copy, landing pages, and form experiences tailored to your offer and vertical.
Traffic Targeting
We deploy campaigns across search, social, native, display, and email simultaneously — routing traffic to the highest-converting placements.
Lead Capture & Delivery
Validated leads are delivered to your CRM in real time via API or flat file, with full data fields and compliance documentation.

Campaign Types

Social Campaigns We Run

Lead Generation Ads
Native lead forms on Meta and LinkedIn that capture prospect data without leaving the platform — reducing friction and increasing submission rates.
Retargeting Campaigns
Re-engage users who visited your site, watched your video, or interacted with your content — bringing them back at the moment they are closest to converting.
Video & Story Ads
Short-form video, Reels, and Stories campaigns optimised for engagement and conversion across Meta, TikTok, and YouTube.
Dynamic Product Ads
Automated product catalogue campaigns that serve the right product to the right user based on browsing and purchase behaviour — ideal for e-commerce.

Industries We Serve

Sectors We Run Social Campaigns For

We run social campaigns across every major vertical — with audience strategies and creative frameworks built around each industry's unique buyer behaviour.

E-commerce Finance Insurance Travel Health & Wellness B2B SaaS Education Real Estate Automotive Retail Legal Services Home Services